I spend ages perusing through magazines, online blogs and Pinterest to find inspiration for my own home and to identify new trends to share through Loop the Loop. It’s important to make sure we know what’s on trend and it’s without doubt that Scandinavian designs and styling is still as appealing and popular as ever. So, I thought I’d focus some attention on two of my favorite Scandi brands, Bloomingville and House Doctor, whose products we sell here at Loop the Loop. And, I also wanted to look closely at why the Scandinavian style is so desirable and the secrets to creating this look. Firstly lets focus on Bloomingville’s new Spring Collection 2015. This collection is all about being ‘bold with gold’, keeping things simple but interesting and combining classic shapes with more organic ones. The colour tones and hues are predominantly grey with pastel pinks, shiny golds and an occasional botanical inspired pattern or print. They’ve kept to the basic principles of classic Scandinavian style of natural, earthy tones with simple, clean cut shapes and combined them with high-end fashion. The styling of products and interiors is often bare-boned and raw, with roughly painted walls, stripped wooden floors and stark white lighting, but somehow this interprets into fresh, clean and inspirational images, and interiors you’d like to achieve in your own home. Just a few simple, key pieces is all that is necessary, it’s just a matter of choosing the right ones, this is what’s so great about Bloomingville and House Doctor, both offer fantastic products which help home interior lovers achieve immediate Scandi style.